Promotions

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.[1]

The following are two types of promotion:

Above the line promotion: Promotion in mass media (e.g. TV, radio,...

Accor 10th Anniversary World Tour Giveaway

Accor 10th Anniversary World Tour Giveaway Accor is celebrating its 10th anniversary in 2011 with 10 months of prizes for 10 hotel stays and one round the world trip each month. March is the first month of this 10th anniversary year promotion running through December 31.

Accor Hotels 10th Anniversary World Tour Giveaway link.

Accor Hotel brands include Sofitel, Pullman, M Gallery, Novotel, Mercure, Suitehotel, Suite Novotel, Ibis, All Seasons, Hotel F1, Formule1, Adagio, Etap, Hotels Barriere, Orbis Hotels. Accor Hotels has more global hotel properties outside the USA than any other major global chain.

Motel 6 is nearly 25% of Accor’s global hotel portfolio, but generally is the neglected stepchild of Accor Hotels and rarely participates in Accor Hotels global promotions and specials.

To Participate in 10th Anniversary World Tour Giveaway:

  • Make a reservation online at an Accor Hotel
  • Stay at the hotel in the month prior to the monthly drawing.
  • Alternatively there is a free postal entry method (see promotion rules).

Ten phases of the Accor 10th Anniversary Game

The Game comprises of ten separate phases:

  • First phase: from 1 March 2011 to 31 March 2011 midnight
  • Second phase: from 1 April 2011 to 30 April 2011 midnight
  • Third phase: from 1 May 2011 to 31 May 2011 midnight
  • Fourth phase: from 1 June 2011 to 30 June 2011 midnight
  • Fifth phase: from 1 July 2011 to 31 July 2011 midnight
  • Sixth phase: from 1 August 2011 to 31 August 2011 midnight
  • Seventh phase: from 1 September 2011 to 30 September 2011 midnight
  • Eighth phase: from 1 October 2011 to 31 October 2011 midnight
  • Ninth phase: from 1 November 2011 to 30 November 2011 midnight
  • Tenth phase: from 1 December 2011 to 31 December 2011 midnight