Promotions

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.[1]

The following are two types of promotion:

Above the line promotion: Promotion in mass media (e.g. TV, radio,...

Earn Free Night April 15-June 15

 Earn Free Night April 15-June 15 Book qualifying stays beginning March 31 through June 15.

Promotion registration is required at www.clubcarlson.com/freenight. (Link will go active in next 24 hours).

Club Carlson has 1,070 hotels in 77 countries. Club Carlson hotel brands include Radisson Blu, Radisson, Park Plaza, Park Inn and Country Inns & Suites.

To support the launch of Club Carlson, Carlson is offering a “Stay Twice, Earn a Free Night” offer at any of its more than 1,000 branded hotels worldwide – including Radisson®, Country Inns & Suites by CarlsonSM, Park Inn by Radisson and Park Plaza® hotels. Existing and newly enrolled members who register and then stay twice at a Carlson property during the promotional period between April 15 and June 15 can earn a free night’s stay to use by December 31, 2011..

For more information about the new Club Carlson program or the Stay Twice, Earn a Free Night offer, visit www.clubcarlson.com, and its new social sites, clubcarlson/facebook and clubcarlson/twitter, beginning March 31, 2011. To qualify for the offer, members must register at www.clubcarlson.com/freenight and book qualifying stays between March 31 and June 15, 2011, for stays between April 15 and June 15, 2011. 

Club Carlson Press Release

I am disappointed Club Carlson did not release the hotel reward category assignment changes prior to these changes taking effect tomorrow. The changes do not impact the high category rewards all that much, but many low category hotels today will require more points in the new system with the reassignments.

This looks like Club Carlson will be the trump card in this 2011-Q2 round of hotel loyalty promotions.

Related Posts:

Club Carlson new loyalty program replaces goldpoints plus on March 31.

These Loyalty Traveler posts describe changes with Club Carlson: 

 Club Carlson Loyalty program Launches March 31 – Replaces goldpoints plus (Feb 14)

 Club Carlson Reward Category Changes March 31, 2011 (Feb 18)

 Club Carlson Hotel Reward Category Analysis (Feb 28) This post shows the number of hotels in each category and changes from 2010 level for different global regions.

Club Med resort credit for goldpoints. $100, $250 and $500 credit. Loyalty Traveler analysis March 10.