Promotions

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.[1]

The following are two types of promotion:

Above the line promotion: Promotion in mass media (e.g. TV, radio,...

Marina Visitors

Marina Visitors Cruise to Cork harbour this summer? Now boaters can rleax with some top class facilities nearby. The Port of Cork and Clarion Hotel Cork are offering overnight users of the Port of Cork City Marina the use of the shower and leisure facilities in the hotel for only five Euros. By showing their marina payment receipt at the hotel, visitors will be able to avail of this great offer

Captain Pat Farnan, Port of Cork Harbour Master said: "The Port of Cork opened this new marina in 2010 and experienced a busy summer of visitors. We are aiming to attract more local and visiting boats to the marina this summer and we feel the joint promotion with the Clarion Hotel will be very effective."

He continued: "We hope to do further promotions around the marina throughout the summer."

The Port of Cork City Marina is ideally located in the heart of Cork City offering 150 metres of berthage with 24hr security, water, and electricity and refuse facilities. The Clarion Hotel is within 100m of the Port of Cork City Marina, making it ideally located for marina users who want to use the shower facilities.

The Port of Cork City Marina is a long term investment for the City of Cork which the Port of Cork implemented as part of their Leisure and Recreation Strategy for Cork Harbour. The primary focus of the strategy is on water based Leisure and Recreation activities in and around Cork Harbour in which the Port of Cork aims to play a leading role in providing and supporting improvements of amenities in these areas.

Cork Harbour offers significant potential for further development of the marine recreation sector as an important source of enjoyment and economic gain for the local residents and visitors.  The Port of Cork, primarily providing commercial services to its customers, is conscious of its responsibility to all other stakeholders in Cork Harbour.

In Cork, the world's second largest natural harbour, it is critically important for both commercial and leisure to work together in harmony. The Port of Cork is committed to achieving this while also respecting the principles of environmental sustainability and corporate social responsibility.