Promotions

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.[1]

The following are two types of promotion:

Above the line promotion: Promotion in mass media (e.g. TV, radio, newspapers, internet, mobile phones, and, historically, illustrated songs) in which the advertiser pays an advertising agency to place the advertisement

Below the line promotion: All other promotion. Much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship, product placement, testimonials, sales promotion, merchandising, direct mail, personal selling, public relations, trade shows

Tất cả khuyến mại

  • Accor 10th Anniversary World Tour Giveaway

    Accor 10th Anniversary World Tour Giveaway

    Accor is celebrating its 10th anniversary in 2011 with 10 months of prizes for 10 hotel stays and one round the world trip each month. March is the first month of this 10th anniversary year promotion running through December 31.

  • Earn Free Night April 15-June 15

    Earn Free Night April 15-June 15

    Book qualifying stays beginning March 31 through June 15.

    Promotion registration is required at www.clubcarlson.com/freenight. (Link will go active in next 24 hours).

  • Marina Visitors

    Marina Visitors

    Cruise to Cork harbour this summer? Now boaters can rleax with some top class facilities nearby. The Port of Cork and Clarion Hotel Cork are offering overnight users of the Port of Cork City Marina the use of the shower and leisure facilities in the hotel for only five Euros. By showing their marina payment receipt at the hotel, visitors will be...

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